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Flores em Ação or Flowers in Action Project

Flowers in Action (Flores em Ação) is a project created by women, supported by women and focused on women to empower female coffee farmers in Brazil.

“Flores em Ação” or Flowers in Action encourages women to produce, process and brand their very own coffee, showcasing their talent, creativity and journey. Their dedication and passion have proved to be essential ingredients in the creation of outstanding micro-lots. All revenues from this project go straight to the women involved.

This initiative not only values their work but also creates new opportunities in coffee, in their families, communities and association. The project also promotes activities to help their professional and personal development such as courses, seminars, implementation of environmentally friendly farming methods and incentive to join local coffee competitions.

Flowers in Action aims to empower women and help them occupy leadership roles within the association. 

We are very happy to be offering specialty coffee from two farmers:

Pamela is a member of APAS - The Alto da Serra Producers’ Association. She is also one of the women behind Flowers in Action. The coffee is grown in the Mantiqueira region of Minas Gerais, which has an ideal micro-climate: rainy during summer and dry during ripeness and harvesting periods. The mountainous area inhibits the use of machines, so coffee is selectively hand-picked.

Deisy is a member of APAS - The Alto da Serra Producers’ Association. She is one of the women behind Flowers in Action. Together with her family, they’ve been growing coffee for more than 20 years. In 2015 they acquired Sitio Monte Alto in the Mantiqueira region of Minas Gerais, where they focus on Yellow Bourbons.