In 2008 Bom Jesus Farmers, Flavia and Gabriel launched GIMA (The Intercity Games for the Environment), a project that aims to promote social and environmental responsibility and awareness in younger generations.
Every year thousands of children from towns surrounding the Bom Jesus coffee farm participate and compete in the games.
The main objectives are to:
- promote social responsibility
- raise environmental awareness for young generations
- create new opportunities for children in rural areas
- get children together and develop values such as friendship, respect, excellence, bravery, inspiration and equality
In 2019, 6 towns, 2800 children and 400 volunteers were involved in GIMA. The Games include music, dance, photography, seminars, storytelling, theatre and sports.
After twelve years GIMA is now a four-day event and receives official funding through the Sao Paulo Government and Secretary of Culture and Creative Economy.
This year GIMA is focusing on Digital Inclusion to provide computer tablets and pre-paid internet to children schooling from home during the COVID-19 pandemic.
Thanks to the partnership of Brazil Bom Jesus Farm and Minas Hill, Australian coffee roasters have the opportunity to make a positive contribution to the lives of the people who supply our much-loved speciality Brazilian coffee.
